On March 14th, J.Crew celebrated the launch of its Spring catalog, featuring the owners of Cafe Gitane. To mark the occasion, Cafe Gitane transformed into a branded J.Crew experience for an exclusive afternoon takeover.
Guests enjoyed a charming fusion of fashion and café culture, complete with custom aprons, pastry sleeves, coffee cups, window decals, and juice bottles, all designed to seamlessly blend J.Crew’s signature style with Cafe Gitane’s iconic aesthetic.
Throughout the afternoon, attendees had the opportunity to grab a copy of the new catalog, enjoy thoughtfully curated café treats, and experience the effortless elegance of J.Crew in a setting that felt both familiar and freshly reimagined.
Role: Lead Producer | Agency: Care of Chan